So I read a really good book during the hustle and bustle of December.
Book Blog Tours: An Essential Marketing Tool For Authors is a short (60 page) guide that covers everything from blog tour companies to review etiquette to how to set up your own blog tour. Barb includes tips on evaluating the benefits of a blog tour, expectations of authors, hosts, and blog tour companies, and even includes worksheets that help you keep your tour organized!
Barb Drozowich has a knack for keeping information short and simple, while giving plenty of detailed instructions. The worksheets are extremely helpful. In fact, the reason it took me so long to review this book was because I was so motivated and excited that I downloaded the worksheets and created my own media kit before I finished the book! If you are looking for an easy to read instructional guide on blog tours as a marketing tool, I suggest you get this one. I know I’ll be using it when my next book comes out.